The Beanie Bubble is set to take us back to our childhood thanks to its fun toy-filled plot based on the hugely popular stuffed toys, the beanie babies.
I mean, everyone had a collection of the fluffy stuffed animals, right? The bigger, the better, the colourful; it was almost a right of passage to show off your pile of beanie babies when your friends came over to visit. Some of us may even have the odd beanie baby still lingering around in storage boxes in the attic.
Given that they were a major part of her childhood, it's only fitting that we know the origins of the toys, and the new dramedy The Beanie Bubble is here to educate us. Did you know that the toys actually became a global nineties phenomenon thanks to the involvement of three brilliant women? No, we're not toying with your feelings!
The movie, which is based on the 2015 book, The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute by author Zac Bissonnette, will be a colourful, eccentric deep dive into the unsung heroes that moulded our childhood but never got to see their names on the iconic heart-shaped tags of the toys.
To find out more about The Beanie Bubble, read ahead.
What is the plot of The Beanie Bubble?
The official synopsis for the movie reads: Why did the world suddenly treat stuffed animals like gold? Ty Warner was a frustrated toy salesman until his collaboration with three women grew his masterstroke of an idea into the biggest toy craze in history. "The Beanie Bubble" is an inventive story about what and who we value, and the unsung heroes whose names didn't appear on the heart-shaped tag."
The movie is basically the jaw-dropping story of how three women helped billionaire Ty Warner cultivate the Beanie Baby phenomenon, which took over the US and the world in the nineties.
The film, which will travel between the eighties and the nineties, will also be told from three different female perspectives. The first will be Ty's business partner, Robbie. The second is Ty's love interest and mother of two, Sheila and the third, a tech genius at the forefront of the nineties internet boom, Maya.
The women, while initially impressed by Ty's vision and taken by his charm, quickly discovered that the pathway to his American Dream wasn't as smooth sailing as they originally thought.
Emmy nominee Kristin Gore will be making her directorial feature debut with The Beabie Bubble alongside Damian Kulash, Jr.
Who stars in The Beanie Bubble?
Zach Galifianakis plays Ty, while Elizabeth Banks takes on the role of Robbie. Sheila is played by Succession star Sarah Snook and Maya is taken on by Geraldine Viswanathan.
What has the cast and crew said about The Beanie Bubble?
Director Gore explained that it was important for the story to be centred on "the female relationship to the American dream," which was "unique and tortured."
Adding to Entertainment Weekly, she said: "It's an interesting thing that we see over and over again, that Damian and I have talked a lot about, about the myth of the lone male genius.
And then really looking at how there are elements of truth to that in these personalities that do groundbreaking work, but there's always so much more to the story. And, for us, what is so fascinating is the people that throw themselves into those causes and missions and ideas and don't necessarily get the credit or their names on the tag or anything but were just as instrumental in bringing about these phenomena."
Meanwhile, in an Instagram post, Elizabeth said: "Based on one of the biggest toy crazes ever, The Beanie Bubble comes out this summer and I can't wait for you to see what an incredible cast and crew cooked up. Did you have one? Or 100? Or 1000? #BeanieBubble."
Is there a trailer for The Beanie Bubble?
There isn't an official trailer for The Beanie Bubble yet but watch this space.
When will The Beanie Bubble release?
The Beanie Bubble will make its global debut Friday, July 28, on Apple TV+.
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