PRODUCT
James Read H20 Tan Drops Face, £30
THE HYPE
Fake tan has the ability to make you look your absolute best self without the threat of UV damage, solar acne or pigmentation.
So when we heard about an innovative new tan invention that's selling like hot cakes, we had to investigate.
James Read Gradual Tan H2O Tan Drops Face are so in-demand that when they launched on QVC, they sold $580,000 (£427,000) worth in just 12 minutes.
It's little surprise that James's latest product is in such high demand; he counts Naomi Campbell, Rosie Huntington Whiteley, Ellie Goulding and Mariah Carey as clients.
15 best fake tans 2023 to have you glowing all winter
Gallery15 PhotosHis new H2O Tan Drops, which cost £30, have a water base and skin-boosting ingredients such as Aloe Vera Water and Hyaluronic Acid so apparently work in partnership with your daily skincare to boost your favourite moisturiser, foundation or serum into a made-to-measure self tan.
James promises that his drops leave you with a streak-free, glowing complexion (without those pesky clogged pores) and give you the gradual tan of your dreams.
Speaking to GLAMOUR about the launch, he said: “With more and more people looking for clean beauty, we’ve seen a huge interest in both our new H2O Tan Drops and Coconut Water Tan Mist. Consumers love that it’s a product that fits in with your lifestyle and doesn’t require any change to your existing skincare routine.”
REVIEWER
Bianca London, Website Editor
BEAUTY BIO
I am a complete tanorexic but with skin that's prone to acne flare-ups, using fake tan on my face can often break me out. I am searching for a skin-boosting fake tan that will work harder than just giving me a glow.
THE REVIEW
Firstly, these nifty little tanning drops are so damn easy to use. With a water base and skin-boosting ingredients such as Aloe Vera Water and Hyaluronic Acid, they're designed to work in partnership with your daily skincare and transform your favourite moisturiser, foundation or serum into a made-to-measure self tan. Because I don't often use a serum or moisturiser at night, I skipped this step and just whacked the drops straight onto my freshly-cleansed face.
I ensured I washed my hands after to avoid any awkward Oompa Lumpa residue and while the tan did leave an ever-so-slightly 'biscuity' fake tan scent, it didn't stick around for long.
I was really impressed with how plump and dewy the drops left my skin (that'll be the Hyaluronic Acid), and there wasn't a patchy area in sight. My skin was left radiant and glowing with a subtle tan that quickly amassed "have you been on holiday?" quandaries.
The best part about these drops is that you can build them up day-by-day without worrying about clogged pores or breakouts. I never want to be without them.
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